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integration · automation · IT · wellington, nz-wide

Your systems don't talk
to each other. We fix that.

We connect and automate the software NZ firms already run - and move you off the tools being wound down, calmly. One small fix at a time, fixed price, days not months. The person you talk to is the person who builds it.

We checked which of NZ's 20 practice tools actually talk to each other read the integration map

what we fix

Re-typing. Systems that don't talk. Tools being wound down.

Most small firms own good software. The problems live in the gaps between the tools - and in the jobs a person still does by hand because nothing connects. That's the work we do.

connect & automate

Make your systems work as one

Connect the tools so data moves once, not three times. Automate the busywork - onboarding, filing, chasing, drafting. Migrate calmly off anything being wound down.

integration · automation · migration · AISee what that covers
keep it running

IT support & security

Microsoft 365 set up properly, security you can show an insurer, backups that actually restore, devices managed, and a real person who picks up. Wellington-based, NZ-wide.

microsoft 365 · security · backup · supportSee what's covered
get found

Websites & getting found

A fast site that's yours to own, hosted and kept healthy from $50/month - plus your Google Business Profile and local search worked properly, so people actually find you.

build · hosting · google business profile · local searchSee the packages

who it's for

Accounting firms first. Small firms of every kind.

We work deepest with NZ accounting practices - we know the stack you run, from Xero and XPM to FYI, Dext and First AML. The same fixes work for any small firm drowning in re-typing.

accounting firms

You run eight systems. We make them act like one.

Practice-stack integration, client onboarding that runs itself, the WorkflowMax question sorted, and AI applied carefully to the compliance grind.

xero · xpm · workflowmax · fyi · first aml For accountants
professional firms

The document pile, handled.

Lawyers, planners, architects, engineers, property developers. Documents read and filed automatically, spreadsheets that became systems rebuilt properly, nothing typed twice.

m365 · xero · document AI · automation For firms
tradies

Get found. Own your leads.

A fast website, your Google Business Profile working properly, and reviews that put you in the map pack - instead of renting your own customers from a directory.

website · google business profile · reviews For tradies

the method is the name

No transformations. We iterate.

Big organisations buy eighteen-month technology projects. Small firms shouldn't. We find the worst leak, fix it in days for a fixed price, prove it worked - then fix the next one. Small steps that compound. How that works in practice →

track record

iterate is new. The experience isn't.

Will spent over a decade as a solution architect on some of NZ's biggest systems - including ones you've probably used. iterate exists to bring that thinking to small firms, without the enterprise process.

  • Systems you've usedArchitecture on national platforms across health, education and government - the scale where getting integration wrong isn't an option.
  • Your stack, specificallyMicrosoft 365 and Entra, Xero, XPM and WorkflowMax, FYI, Dext, First AML, Annature, and the rest of the NZ practice stack. We published the map of what talks to what.
  • Real small-firm workDerive Consulting (planning consultancy, Wellington) and DirtPro (earthworks, Marlborough) - sites, hosting, automation, security.
  • IndependentWe don't resell software, so the recommendation is what's right for you - including "don't buy anything".

how it starts

A conversation, then a fixed-price first step.

No discovery phase, no proposal theatre. A chat, a look at your systems, and the gaps ranked by what they cost you.

01

A no-obligation chat

Tell us what's eating your time. We'll tell you honestly what's worth fixing and what isn't. Not a fit? We'll say so.

02

Lay of the Land

A fixed-price look at your systems: what you run, what talks to what, where the hours leak - and a ranked list of what to fix first.

03

Fix the worst leak first

The most valuable fix ships first, fast, and you see it working before anything bigger is discussed. Then the next one.

2
people. The one you talk to is the one who builds it.
0
software resold. The advice has nothing to sell you.
0
call centres or ticket queues. A real person, on a mobile.

start a conversation

Tell us what needs sorting.

No pitch, no fee. Tell us where you're at, we'll tell you honestly what's worth doing, then you decide.

hello@iterate.nz

Wellington, New Zealand · NZ-wide

A real person reads this, not a bot, and gets back to you fast.